Alison Edgar, the MD of Sales Coaching Solutions and The Entrepreneur’s Godmother genuinely believes, “When it is delivered correctly, sales and customer service is exactly the same thing”. Over the last two years she has being recognised as one of the UK’s top 10 business advisers, being nominated to attend the Queen’s Royal Garden party for her dedication to Enterprise, Winner of GB Entrepreneur of the Year special merit for service awards and chosen as a Small Business Saturday ambassador. In her role as Regional Champion for Enterprise Nation, she led a group of 20 small businesses to accompany her to No 10 Downing Street.