James Akin-Smith has built seven different businesses over the past 30 years. He has experienced the highs and lows of running a business first hand and is passionate about sharing his experiences with others. He knows that it can be difficult to stand back from the business and spend sufficient time working ON it rather than just IN it – the day to day “stuff” just gets in the way. The consequences can be reduced financial performance, personal frustration and missed opportunities. Running your own business should be rewarding and exciting which it can be with good foundations in place and strategies for future growth.