Phil has over 30 years senior commercial and marketing experience in both public and private sectors, with a significant track record of helping brands and companies accelerate growth by evolving and implementing effective marketing and brand strategies. Phil excels at getting businesses in any sector to attract new customers as well as getting existing customers to come back again and again. Phil has worked extensively as a business expert for the Business Growth Service and is also presently the Marketing Strategy and New Product Development and Launch Innovation Specialist for Business West, Innovate to Succeed and Horizon 2020 business programmes.